Downloadable content to educate small businesses and drive newsletter signups and leads.

Writing | Editing | Design Direction | SEO

At the launch of a new product, my content team went full-force on every channel.

Strategy | Direction | Editing | Planning

Endless atomization of content to serve every need: video, email, display ads, content syndication and more.

Writing | Editing | Atomization | Design

Revised landing page to modernize user experience, SEO and LLM discoverability.

Strategy | SEO | Writing | Website Design